Food and drink
Nasha is a new brand of wine that has hit the marketplace, positioning itself as the leading wine to accompany spicy foods. Bounce was approached by Nasha to help confirm their place in the marketplace, and to gain greater media exposure and product placement.
With Nasha being a new brand, Bounce felt it prudent to introduce it to the media in a professional manner with an introductory press release, explaining the ethical concept behind the brand, as well as its uniqueness for being especially blended to compliment spicy foods.
A comprehensive media list was drawn up that included national consumer-led and trade media, as well as regional and online media, blogs and wine critics.
Once the brand had been introduced, Bounce then looked at more specific press releases to secure editorial content with publications. This included national events such as National Curry Week, asking for reviews of the wine after samples had been sent, and approaching wine critics for their expert opinion.
Both the consumer-led and trade national media picked up on stories about Nasha, and they received good national coverage throughout the campaign, which enabled them to exhibit at the London International Wine Fair.