Hurstons Accountants and Business Advisors

Challenge

A leading accountancy and business consultancy in Yorkshire and Lincolnshire, Hurstons approached Bounce PR to help raise their profile in their regional media by way of press releases and securing editorial content.

Solution

In order to understand Hurstons' PR and media requirements, Bounce asked them to produce a brief about their services that they wished to highlight in the media, and also to provide them with any company news as and when it occurred.

Bounce put together a regional media list that included business-led publications, as well as consumer-led regional publications, and also a list of possible press release titles to be explored.

Once editorial angles were confirmed by the client, Bounce wrote and distributed press releases, securing Hurstons regular editorial in regional publications, helping to raise their profile and attract new clients.

Bounce continues to act as the PR agency for Hurstons.

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