Fusion-Pro

Sector

Public Relations

Expertise

PR campaign

Region

National

Website

www.fusion-pro.co.uk

Fusion-Pro

Challenge

Fusion-Pro was approached by Bounce to help with their PR work for two of their existing clients, a musician and performer, and a sporting memorabilia company. Both of the clients required PR campaigns to help with brand awareness, and Fusion-Pro deemed Bounce to be the right PR agency with the right contacts to help out.

Solution

As the work was sub-contracted to Bounce, Fusion-Pro set up a separate email account for Bounce which was to be the main point of contact and liaising with their clients, so there was to be no conflict of interest. This worked well and the client knew no different.

Bounce submitted their ideas and put together a media list for each client, outlining their plans over a three month period.

Once agreed the PR campaign began with press releases to the targeted media list, introducing the clients and their brand to the media. The campaign worked well with having two professional PR companies overseeing it, and using the benefit of the combined expertise and contacts within the media. This ensured an effective and successful campaign was delivered.

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