Clumber Park Hotel & Spa

Challenge

Clumber Park Hotel and Spa, nestled in the beautiful surroundings of Clumber Park and Sherwood Forest, were looking for a new PR partner to help take their brand forwards. As part of the Bespoke Hotel family, Clumber Park Hotel & Spa has guidelines as to their PR activity.

They asked Bounce to act as their PR agency on a retained basis, handling all of their media relations and coming up with new ideas to promote the hotel and spa.

Solution

After brainstorming activities, Bounce put together a comprehensive PR calendar for the hotel, outlining what they could achieve over a six month period, linking in with national days and events, and also setting some themselves. This included PR stunts such as the loan of farmyard animals for Farmhouse Breakfast Week, the naming of a real ale that had been specifically brewed for the hotel, and coming up with an art competition for children, which was judged by an award-winning and nationally acclaimed artist. All of these activities amongst others have helped to raise the profile of the hotel and spa, as well as introducing new clients, both on the leisure and corporate side.

Bounce has also helped to develop the wedding side of the hotel by securing a monthly column with a publication where the hotel's wedding co-ordinator gives tips and advice on the various aspects of weddings, securing them as an expert in their field.

Bounce is the retained PR agency for Clumber Park Hotel & Spa.

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