Sector
Government
Expertise
Copywriting
Region
Yorkshire
Website
www.businesslinkyorkshire.co.uk
Business Link
Challenge
Business Link, a government-led organization funded by Yorkshire Forward, wanted to improve their marketing collateral that was distributed to existing and prospective new clients. They approached Bounce to undertaking a copywriting exercise on their case studies for their leaflets and other future promotional material.
Solution
An outline brief of each case study was given to Bounce, and this was enhanced by us contacting the case study client directly and undertaking a short interview over the telephone. With the information, we turned a case study into a vibrant piece of copy, showing the success of the businesses that had been helped and supported by Business Link. This was then used for Business Link's promotional material.